GNX partners with The Channel Standard to launch into the U.S. technology solutions distribution channel
Global ISP aggregator brings carrier-neutral, automated global connectivity to U.S. channel advisors through a strategic engagement.
AMSTERDAM, 7th April 2026.- GNX, a global internet aggregator redefining how enterprises source and manage connectivity through a single contract and a fully automated platform, today announced a strategic partnership with The Channel Standard, a boutique channel strategy firm specializing in guiding technology suppliers into the U.S. Technology Solutions Distribution (TSD) channel. The engagement marks GNX’s formal entry into the U.S. channel ecosystem and positions the company for accelerated growth among the country’s 10,000+ trusted advisors.
Founded in 2018 and headquartered in the Netherlands, GNX operates as a pure-play connectivity aggregator, working with 3,000+ local and regional ISP partners worldwide to deliver global internet access in 190+ countries through a single point of contact. The company’s proprietary GNX+ platform, with features tailored to the channel community, offers instant pricing, automated ordering, and full lifecycle management for enterprise customers with distributed, multi-country footprints. GNX has been named among Deloitte’s Fast 50 fastest-growing technology companies in the Netherlands for two consecutive years.
Entering the U.S. channel marks an important strategic milestone for GNX. The founding principle of GNX is GNX+, our platform that does in seconds what our competitors take weeks to deliver — instant, transparent global pricing, automated provisioning, and complete lifecycle management in a single place. The U.S. channel advisor community has never had a tool like this for international connectivity, and we intend to change that. What excites me further is that through Channel Companion, GNX will be visible to advisors at precisely the moment they’re having the right customer conversations. That kind of intelligent matchmaking accelerates everything.
Rutger Bevaart, CEO & Founder, GNX
The Channel Standard, led by industry veteran Eric Brooker, brings nearly three decades of TSD channel expertise to the engagement. The firm’s methodology pairs deep channel strategy with its proprietary platform, Channel Companion, an AI-powered tool that connects channel advisors with suppliers aligned with their specific customer conversations and sales activity.
The U.S. TSD channel represents one of the fastest-growing go-to-market ecosystems in technology, with industry projections pointing toward $100 billion in annual transactions over the next decade. For GNX, the partnership with The Channel Standard is both a strategic and timing-critical move. One that creates a foundation for sustainable, advisor-driven growth in the world’s largest technology market.
GNX is the kind of company the TSD channel has been waiting for. Global connectivity has historically been a pain point for advisors — slow to quote, complicated to manage, and opaque in pricing. GNX eliminates all of that. Their platform is genuinely differentiated, and their commitment to the channel model is real. We are proud to be their guide into this ecosystem and confident that the advisor community is going to embrace what GNX brings to the table.
Eric Booker, CEO & Founder, The Channel Standard
About GNX
GNX is a carrier-neutral global internet aggregator headquartered in the Netherlands. Founded in 2018, the company connects enterprises in 190+ countries through a network of 3,000+ local and regional ISPs, offering a single contract, single invoice, and single point of contact. The GNX+ platform delivers instant pricing, automated ordering, and full lifecycle management for distributed enterprise customers. GNX has been recognized as one of the fastest-growing technology companies in the Netherlands by Deloitte for two consecutive years.
About The Channel Standard
The Channel Standard is a boutique channel strategy firm that helps technology suppliers successfully enter and grow within the U.S. TSD channel. Founded by Eric Brooker, The Channel Standard combines deep ecosystem expertise with its proprietary AI-powered platform, Channel Companion, to accelerate advisor engagement and supplier visibility at scale.
We are here to transform the world of global connectivity, making it more straightforward and transparent through our automated platform, GNX+.
