Lessons learned from the Facebook outage? Tech can break, and it will.

During and after the blackout at Facebook last week a lot of social media, IT companies and people on LinkedIn gave their view on the matter. Between disdain and sincere compassion about the cause of these issues and the time required to fix these issues there was a lot to do about BGP (and the misrepresentation of the meaning of that networking protocol acronym). Experts rushed to explain the way the internet worked and how Facebook should have built and managed their network better, vendors started their marketing machine claiming that their BGP implementation is better and that your service would never suffer this fate if you were to buy from them. Facebook shared in an official statement that it was a human-error that triggered the multi-hour blackout, due to the heavily automated network infrastructure this mistake propagated rapidly throughout the Facebook global network. Similar problems happened around the world, for example recently to Lumen (a big global ISP), and there’s plenty of examples just like this.

It really all shows only one thing – technology can fail – and it will. Stuff will break, people will make mistakes and processes can have loopholes that nobody thought about. Even when you have automated all of your systems with the correct approval and audit-trails, things will slip through. Then because of automation a simple mistake can turn into a massive outage very quickly, which historically would only impact a single node or part of the network.

Knowing that, what can you do about it? As a person or an enterprise?

Our tip would be to do a thought exercise where for each critical application, system or connection in your IT network you envision it suddenly breaks and takes hours or days to fix. Start by considering how failure domains are isolated in your network (can a single server, rack, office, datacenter site or country/continent fail?). Furthermore make there are proper procedures in place for either out-of-band reachability (via 4G, separate connections, etc.) or on-site recovery (it’s probably cheaper to have a 4G router in your rack than have datacenter smart hands resolve your unreachable server in the middle of the night).
Most importantly try to not rely on a single partner, carrier, vendor or solution – and if there’s really no practical way of doing so (there always is, it’s a matter of costs) make sure you have an understanding on the impact on your business. Because that’s the trade-off.

On the connectivity side (which is our thing) there’s plenty of options to make yourself more immune to big outages – it helps that we’re neutral and that everything is managed By GNX People (BGP).

GNX appoints Ivan Minev as its Director of Sales

Amsterdam, 5 October 2021Ivan Minev has joined GNX, the Next Generation Global Connectivity provider that specialises in internet connectivity worldwide as well as first- and last-mile access solutions. As the Director of Global Sales, Ivan will support GNX’s customer and partners with their global connectivity needs and accelerate GNX’s new business initiatives. 

Ivan Minev is a business development and sales professional coming from leading companies in global data communications, such as NTT and GlobalInter.net/Expereo. With a clear vision on the future of enterprise networks, he brings his ability to execute to the GNX vision of delivering the best possible solutions and customer experience for its customers.

“The market is developing rapidly into adopting SASE and thus adding security to all enterprise WAN edges for some time already. SD-WAN has been here for some time now and is first implemented by mid-market companies. Now, we see that global enterprises start to embrace the concept since it has matured, and it provides true business value. However, the success of a global SD-WAN or SASE deployment depends on having the best possible managed underlay network. Global enterprises need to have an easily manageable and robust underlay infrastructure that supports their key business requirements. That is where GNX comes into play,” says Minev.

Minev sees huge opportunities in supporting the customers and partners of GNX to make the next step towards truly secure IP-networking by implementing SD-WAN or SASE global networks. 

This while offering granular control of costs and performance across their entire global underlay through GNX’ innovative approach of sourcing, building and managing global networks. “Building global partnerships will be my main focus for the time being,” says Minev. “Helping our customers navigate the complex landscape of global connectivity is our key strength at GNX. Leveraging LARA, GNX’ virtual artificial intelligence system for sourcing and supporting the best connectivity for each individual customer, will support our key customers and facilitate these partnerships. LARA certainly gives GNX a competitive edge.”

Rutger Bevaart, CEO and co-founder of GNX: “We are honored that Ivan has come on board. We are impressed by his understanding of the business needs and requirements of global enterprises and his track record as an authority in our industry. He has unparalleled knowledge and understanding of the global connectivity market, and he knows how to create value for the customer. Ivan will contribute strongly to supporting our customers in the best possible way.”

 

GNX appoints Maria del Pilar Raffay Torres as its Director of Support EMEA

Amsterdam, 27 September 2021Maria del Pilar Raffay Torres has joined GNX, the Next Generation Global Connectivity provider that specializes in internet connectivity worldwide as well as first- and last-mile access solutions. As the Director of Support for the EMEA region, Maria will lead the expanding Network Support Team at GNX.

Maria Raffay has an excellent and broad track record in the global telecommunications industry. After getting her degree as a Telecommunications Technical Engineer, she worked in the IoT and GPS networking domains before entering the business critical data communications industry. For the last 10 years, she was involved in troubleshooting complex technical issues and managing global support teams. Raffay is Venezuelan/Spanish and she has lived in the Netherlands for 6 years.

“The GNX leadership has a clear vision of the future of global networking. Enterprises require more transparency of the costs and performance of their infrastructures. They need flexibility, fast time to market and network management made easy.  The traditional carriers and providers are not able to meet those challenges. GNX does, and I am happy to leverage my experience to help accelerate the growth. It is my mission to further expand our global support team into the Americas and APAC  to enhance our 24/7 follow-the-sun approach.”

Rutger Bevaart, CEO and co-founder of GNX: “We are thrilled that Maria joins us. She will add great value to our services through her long experience in providing first class support experiences to demanding customers worldwide. Her onboarding is another milestone in the business development of GNX.”

 

Joran Heikamp joins GNX as a Junior Provisioning Manager

Amsterdam, 20 September 2021 – GNX has appointed Joran Heikamp as a Junior Provisioning Manager. Joran has previous experience in the telecommunications industry and joins GNX in the international provisioning team. 

“GNX is a young company with tremendous growth potential in the thriving market of global connectivity. I am proud to be part of the team that is responsible for creating the bespoke network infrastructures that our customers need. I learn a lot working in the high-pressure, global environment of business critical data communications and look forward to working with our international customer base.”

Eda Güven joins GNX as a Chief Procurement Officer

Amsterdam, May 7th 2021 – GNX has appointed Eda Güven as a Chief Procurement Officer. Güven is an industry veteran with 18 years of experience in procurement whereof 15 years  in enterprise data communications. She has an impressive track record in delivering global business growth.

Eda Güven

Eda Güven

“I am very happy to join GNX, a young company with tremendous growth potential in the thriving market of global connectivity. Many enterprises now need to build a solid and flexible underlay for their SD-WAN and SASE initiatives, that’s where GNX comes in. It is my mission to help GNX position itself as the most competitive provider, always taking into account the customer requirements regarding Service Level Agreements, price and technology.”

Güven adds: “I am confident that I can add value to GNX’ success. I contributed to growing companies from zero to tens of millions in revenue, experience I bring to the table at GNX. Besides that, it’s fun to work in a dynamic and ambitious environment with an enthusiastic team.”

Rutger Bevaart, CEO and co-founder of GNX: “We are thrilled that Eda as a renowned industry authority joins the leadership team at GNX to help build our position as the leader in next-generation global connectivity. This demonstrates her endorsement of our vision and offerings. Eda’s knowledge and experience will help GNX to further enhance our ability to execute and accelerate our growth.” 

About GNX 

GNX is a carrier neutral, next-generation global connectivity service company that is cutting out the carriers, vendors and pushy salespeople who are more interested in selling their solutions than managing yours.  

Supporting businesses that need a more agile, flexible and global approach to connectivity, GNX provides a unique, carrier-neutral approach that enables clients to source solutions that best fit their requirements. With clear and transparent pricing for underlay connectivity services like ethernet, dark-fiber, DIA internet access or 4G / 5G, GNX customers can build better global WANs.

Learn more about us at https://gnx.net 

Press 

Rutger Bevaart (CEO GNX) – +31 65 363-3989[email protected] 

GNX BV 

Raadhuisstraat 20 

1016 DE Amsterdam 

+31 30 227 3500 

[email protected] 

https://gnx.net

 

SASE explained beyond the hype: Business Benefits

Software Defined Wide Area Networks (SD-WAN) have been around for a number of years by now. The next generation of this technology is here. Secure Access Service Edge (SASE) also known as Zero Trust Edge is where SD-WAN benefits really come to life and enable your secure journey to the cloud. This is the first piece about this topic.

Modern applications demand a lot more from the network than in the past. It’s critical to have secure access to any application at any place. It should not matter if the application is locally hosted in a private datacenter, in a colocation facility, hosted in public cloud provider space (IaaS) or offered as a hosted application (SaaS). Secure access that’s what it is all about. The underlying (interregional) network that the SASE or SD-WAN solution builds its services on is of crucial importance for a good user experience. Creating and maintaining that underlay is GNX’ expertise.

Secure Access Service Edge (SASE) is a cloud-delivered service that combines network and security functions with WAN capabilities to support the dynamic, secure access needs of today’s hybrid organizations. Conceptually, SASE extends networking and security capabilities beyond where they’re typically available. This lets users, regardless of location, take advantage of firewall as a service (FWaaS), secure web gateway (SWG), zero-trust network access (ZTNA), and a medley of threat detection functions.

Why do we need SASE?

As users are positioned anywhere to do their work, the IT team has a much harder job in ensuring that the right levels of security are still applied to users while they are not sitting at office desks or are in company buildings. SASE ensures that a consistent security policy is enforced without having to backhaul traffic to chokepoints like VPN concentrators in data center locations or headquarters with limited bandwidth.

This also heavily improves latency as users get direct access to SaaS applications from a geographically closer location rather than that traffic must be tunnelled all the way to a corporate site for further distribution. While simultaneously keeping track of user thread activity by streaming analytics and threat intelligence back to a central orchestrator, just like you would be able to when traffic goes through your big firewall.

The key to a great user experience is that connectivity is fast and reliable, while at the same time it adheres to the security standards and policies we need to adhere to. The demand on the network keeps growing every year and enforcing the same security standards becomes harder. Here SASE plays a big part by offloading network traffic to a global backbone that enables the user to connect to a location geographically close to him or her without losing any functionality in connecting to resources they need.

Benefits

  • Reduced complexity
  • Lower latency
  • Consistent security policy
  • Streamlined connectivity

Underlay

For SASE to be successful, it’s absolutely key to have the best available connectivity in place that takes into account all the traffic patterns that are needed. If any of the directions traffic needs to flow to is not handled well, users will have a negative experience. The right underlay is the only way to provide SASE and SD-WAN while securing the absolute best user experience possible. Traditionally offices were connected through private (MPLS based) networks. SD-WAN technology enabled the use of the Internet as an underlay connection. Quality and reliability of an Internet connection is heavily impacted by how this is delivered. 

Underlay is the critical success factor 

As SASE enables you to distribute your users across the globe connecting from their endpoints or from offices around the world, there is a need for great connectivity between these locations. SD-WAN technology enables companies to use regular Internet connections for their WAN traffic by tunneling traffic securely over any broadband connection. However the importance of reliable connectivity is crucial, especially when using SASE. 

Having the best SASE solution deployed, but without proper connectivity to the location of the SASE PoP, the user experience will only degrade rather than improve. Private connectivity is still around for a reason and that is primarily based on reliability of the connections. When migrating to Internet connections, especially when using broadband, the user experience can be heavily impacted as the links are shared and typically have no SLA on them. 

So if you consider SASE, take your underlay into account!

GNX is here to assist. Our team of underlay experts is ready to help design your network to your needs. We will design your network using all available options and carefully manage your requirements using our experience and expertise of products of over 3500 carriers globally.

Contact us today: [email protected] / +31302273500

GNX strengthens its team with Berto van Egdom as a Director of Operations

Amsterdam, January 12th 2021 – Connectivity veteran Berto van Egdom joins GNX as a Director of Operations to further enhance its business processes and service delivery. Van Egdom has proven experience in this role, e.g. as project director at Custom Connect.

Van Egdom: “I am impressed by GNX Leadership’s vision and their ability to execute. Right from the start the team has delivered through LARA a groundbreaking connectivity platform and the Netherlands based NOC for creating and operating the best network infrastructure layer for global and complex SD-WAN and SASE initiatives. It’s an honour to have the opportunity to contribute to GNX’s accelerating growth.” GNX’ next-generation approach to connectivity brings together over 3,000 network providers around the world on the LARA platform. LARA makes it easier to find and compare connections, makes costs transparent and is a virtual extension of the customers’ network team, which greatly increases their efficiency.

Berto van Egdom

“We are very excited that Berto has joined GNX. He is of great value for the team and for the further expansion of GNX as he takes responsibility for GNX’s operations. Berto’s skills and experience will help to accelerate the ongoing development of LARA, our global connectivity platform, and our support and provisioning our customers rely on,” said Rutger Bevaart, CEO and co-founder of GNX. Bevaart and Van Egdom already worked closely together for many years at Custom Connect. “The hiring of Berto enables GNX to continue its global expansion and further reduce inefficiencies. Eventually this will deliver massive benefits for our customers and their end-users of connectivity. in terms of costs, flexibility and reliability.”

 

Rutger Bevaart 

 

About GNX

GNX is a carrier neutral, next-generation global connectivity service company that is cutting out the carriers, vendors and pushy salespeople who are more interested in selling their solutions than managing yours.

Supporting businesses that need a more agile, flexible and global approach to connectivity, GNX provides a unique, carrier-neutral approach that enables clients to source solutions that best fit their requirements. With clear and transparent pricing for underlay connectivity services like ethernet, dark-fiber, DIA internet access or 4G / 5G, GNX customers can build better global WANs.

Press 

Rutger Bevaart (CEO GNX) – +31 65 363-3989 – [email protected]

GNX BV 

Raadhuisstraat 20

1016 DE Amsterdam

+31 30 227 3500

[email protected]

https://gnx.net

GNX Secures Funding From New Investors to Execute Ambitious 2021 Growth Strategy

Amsterdam, The Netherlands, November 11th, 2020  — The carrier neutral, next-generation global connectivity company GNX is excited to announce support and funding from tech-investors Sjoerd Rietberg, the former co-CEO of Flow Traders, and Jan Willem Meijer, the co-founder of Custom Connect, which was acquired by GTT Communications in 2017.

The investors will support GNX as it continues to grow its carrier-neutral connectivity business and extend its client reach across the globe. The funding will also further accelerate the development of LARA, GNX’s proprietary software platform which enables clients to source the best connectivity and consolidate their network services into one workflow, one invoice and one contract with GNX.

“We started GNX because of this huge demand in the market for a carrier-neutral partner for global connectivity,” co-founder Rutger Bevaart explained. “Two years later, with clients all over the world and growing, we’re still proving that to be true. Our next-generation approach to connectivity brings together over 3,000 local carriers across the globe, simplifying the sourcing of connectivity, eliminating unnecessary costs and improving operations by being a virtual extension of our customers’ network team.”

“We’re delivering services that make connectivity more agile and flexible while providing customers with a truly global approach to sourcing connectivity,” co-founder Rick Mur added. “We’re thrilled to have Sjoerd and Jan Willem on board to help us continue to grow this company and extend our next-gen services even further.”

Sjoerd Rietberg says he and Jan Willem strongly believe that the connectivity market needs to mature in the coming years, and that GNX is the company to help usher in this new era. “GNX delivers a transparent service in a market that has long been characterized by ambiguity. From the start, Jan Willem and I felt GNX’s approach was the future. It also felt like a natural cooperation, especially because it’s in the founder’s DNA to deliver high-quality, and long-term support at a competitive price.”

About GNX

GNX is a carrier neutral, next-generation global connectivity service company that is cutting out the carriers, vendors and pushy salespeople who are more interested in selling their solutions than managing yours.

Supporting businesses that need a more agile, flexible and global approach to connectivity, GNX provides a unique, carrier-neutral approach that enables clients to source solutions that best fit their requirements. With clear and transparent pricing for underlay connectivity services like ethernet, dark-fiber, DIA internet access or 4G/5G, GNX customers can build better global WANs.

 

Learn more about us at https://gnx.net

 

Contact

GNX B.V.

Raadhuisstraat 20

1016 DE Amsterdam

+31 30 227 3500

[email protected]
https://gnx.net

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